Most web users are notoriously impatient and will not wait longer than 8 seconds for a site to load. This page loads in a blazingly fast 1.16 seconds using a dial-up connection.
This sample site has been designed with what web users want in mind: unlcluttered, clear pages that load quickly, with easily accessible information.
The novelty aspect of the Intenet has long since worn off for most users. They are no longer impressed with slow flash introductions or over-cute animations. They now use the Internet as the would any other business tool - to get a job done quickly and efficiently.
If you keep in mind that your visitors probably don't want to waste time on your site and will appreciate an efficiently organised place to find information, a small and well-designed site such as this will ultimately only benefit your business.